Building a beauty business is no joke. Between bookings, payments, marketing, and client management, it can start to feel like you’re running five businesses at once. It’s easy to get stuck in the grind and feel overwhelmed by the moving parts.
That’s why having the right tools matters. Tools that save you time, help you stay organized, and create space for actual growth. Whether you’re just getting started or looking to tighten up your systems, these 11 tools can help you work smarter, not just harder.
- Canva – For DIY Design
Need stunning visuals without hiring a designer? Canva makes it easy to create professional-looking graphics for your social media, website, or print materials. With drag-and-drop templates and a huge content library, it’s a must-have for beautypreneurs who want to show up polished.
Learn more about canva free trainings: https://www.canva.com/design-school/courses/
- Mailchimp – For Email Marketing That Actually Works
Stay top-of-mind with your audience through automated email campaigns, newsletters, and special offers. Mailchimp gives you tools to grow your list, track results, and keep your clients in the loop, without spending hours writing individual emails.
- Beautypreneur Hub Directory – Your Go-To Platform for Beauty Business Growth
The Beautypreneur Hub directory is designed to help beautypreneurs like you grow and get noticed. If you’re looking to expand your reach, get discovered by new clients, and network with other beauty professionals, sign up now!
- Instagram Insights – To Know What’s Working
Instagram is still the place for beauty businesses to thrive, but how do you know what’s really working? Instagram Insights gives you the data you need to optimize your content and engage your audience. Track your best posts, see who’s interacting with your content, and create more of what resonates with your followers.
For more, check out this ultimate guide to using Instagram insights in 2025: https://later.com/blog/instagram-analytics/
- Trello – For Organizing Everything (and Staying Sane)
If you love lists, you’re going to adore Trello. This tool helps you organize every part of your beauty business from content planning to tracking client appointments to staying on top of your marketing calendar. It’s simple, visually pleasing, and perfect for keeping your tasks in check.
- Google Drive – For Storing and Sharing Files
When you’re running an online beauty business, you need a central place for storing important documents, contracts, client forms, invoices, and more. Google Drive is perfect for organizing all your files and making them easily accessible from anywhere.
It syncs with all your devices, so you’ll never be scrambling for a document again.
- QuickBooks – For Keeping Your Finances in Check
If you’re trying to manage your finances without a headache, QuickBooks is the answer. This tool helps you track your income, expenses, and profits so that you don’t have to dig through receipts or guess how much you’re making. It’s especially useful come tax time, as it helps you organize everything you need in one place.
- Square – For Easy Payment Processing
Square lets you accept card payments, send invoices, track inventory, and view real-time sales data all from one place. No more chasing payments or scrambling for receipts.
- Fresha – For Seamless Booking & Scheduling
Fresha is a global booking and appointment management platform that allows clients to discover and book appointments with beauty professionals in their area. It offers features like online booking, payment processing, marketing tools, and team management, helping businesses streamline their operations and enhance efficiency.
- Zapier – To Connect All Your Tools
If you’re juggling multiple apps, Zapier is here to help. It connects your favorite tools like Google Sheets, Mailchimp, and Square and automates tasks for you. For example, you can set up a “zap” to automatically add new clients to your email list after they book an appointment. Automation = less stress for you.
Click here to Create your first Zap
- Vagaro – For Comprehensive Business Management
Vagaro is a powerful tool that allows you to manage everything from appointments to payments to marketing campaigns. It’s perfect for beautypreneurs who offer both services and products, allowing clients to book online while also shopping for products directly from your site. The all-in-one platform helps you stay on top of your business without having to use a bunch of different tools.
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