Hey Besties! It’s Black History Month, and there’s no better time to shine a light and recognise Black-owned beauty brands that are totally redefining the beauty industry. Whether you’re the type who keeps it simple with a tinted lip balm or you’ve got a whole shelf dedicated to your beauty lineup, supporting Black-owned beauty brands is a win for all of us.
In this post, we’re spotlighting 15 Black-owned beauty brands that create shades, formulas, and innovations with melanin-rich beauty in mind. Read this article to the end to discover and support these brands.
Why Supporting Black-Owned Beauty Brands Matters
- Celebrating Diversity & Empowerment
For years, mainstream beauty brands overlooked deeper skin tones, leaving Black consumers with limited options. Black-owned makeup and skincare brands have changed this, offering inclusive foundation shades, skincare tailored to melanin-rich skin, and products that celebrate diverse beauty
- Economic Impact & Community Support
Buying from Black-owned businesses helps circulate money within the community, creating jobs and opportunities. Despite Black consumers spending billions on beauty products, Black-owned brands still receive only a small share of that market—your support helps change that.
- The Rise of Inclusive Beauty Trends
The beauty industry is shifting toward inclusivity, thanks to Black-owned brands leading the way. They are setting new standards that mainstream companies are now following.
- The Experts Behind the Beauty
Supporting Black-owned beauty brands isn’t just about buying products; it also involves celebrating the talent behind them. Makeup artists and skincare professionals play a key role in showcasing these products, helping to redefine beauty standards while highlighting their effectiveness in creating diverse, stunning looks.
When you book a makeup artist or skincare expert, you’re not only supporting their craft but also contributing to the growth of the brands they trust and love
Featured Black-Owned Beauty Brands
There are tons of amazing Black beauty brands out there—and while we know the list goes on and on, we’re focusing on 15 of our absolute favorites. These brands bring a fresh, fun twist to makeup and skincare, and they truly capture the spirit of inclusivity.
Fenty Beauty
When Rihanna launched Fenty Beauty in 2017, she created more than just a makeup brand; she wasn’t just launching another makeup line—she was setting a whole new standard for inclusivity, pushing other brands to expand their shade ranges, rethink their product offerings, and embrace diversity in every formulation. If you’ve ever struggled to find your perfect foundation shade, then you know exactly what I’m talking about.
Rihanna redefined what it means to cater to every skin tone with Fenty Beauty.
Founded by Olamide Olowe, Topicals is a skincare brand that focuses on hyperpigmentation, eczema, and sensitive skin concerns that are often overlooked in mainstream beauty. Their viral Faded serum has become a go-to brand for those seeking solutions that work with their unique skin needs and tackle dark spots and uneven skin. Its focus on effective, science-backed formulas makes it a standout in an industry that is finally starting to cater to the needs of melanated skin.
Cecred is Beyoncé’s latest venture into clean, science-backed haircare. This brand is dedicated to delivering products that not only hydrate and strengthen hair but also nurture scalp health. Designed with textured and curly hair in mind, Cecred exemplifies the fusion of celebrity influence with high-quality,performance-driven haircare.
Uoma Beauty
Uoma (meaning “beautiful” in Igbo) is a bold, rebellious beauty brand that celebrates self-expression. Founded by Nigerian-born Sharon Chuter, the brand challenges the normal standards with vibrant colors and innovative formulas. Uoma Beauty’s mission is to celebrate individuality and diversity which resonates with consumers, making it a favorite among beauty enthusiasts.
Yere is a brand that brings a deeply personal and cultural touch to beauty. Inspired by the founder’s Nigerian Igbo name, “Ugochinyere,” meaning “the treasure God gave me,” YERE is more than just a beauty line—it’s a movement redefining beauty standards. Rooted in self-love and boldness, YERE crafts lip colors that don’t just sit on your skin but sync with your vibe, lifestyle, and energy. It celebrates the power of showing up, putting yourself first, and embracing every part of who you are.
If you love fun, bakery-themed makeup, Beauty Bakerie is for you. Founded by Cashmere Nicole, the brand prides itself on being accessible and inclusive. Known for its playful, bakery-themed packaging and long-lasting, high-quality products, Beauty Bakerie makes beauty both accessible and enjoyable. Its cult-favorite Flour Setting Powder is just one example of how this brand transforms everyday beauty routines into something delightfully unique.
This brand was created by Pat McGrath, one of the world’s top makeup artists. Pat McGrath Labs is all about high-performance, luxury beauty. From richly pigmented eyeshadows to glossy, high-shine lipsticks, every product is a masterpiece.
BeautyByAD is a Lagos-based makeup brand founded in 2016. Founded by Adeola Diiadem, this brand is dedicated to promoting inclusivity and accessibility in the beauty industry. With a mission to cater to individuals of all races, ages, genders, and skin types, BeautyByAD brings affordable luxury to a global audience. By offering innovative and high-quality products, the brand ensures that beauty is both effortless and accessible to everyone
Range Beauty is all about clean beauty for melanin-rich skin. Founded by Alicia Scott, this brand is where skincare meets makeup and provides an exclusive range of shades for melanin-rich, acne, and eczema-prone skin.
Ami Colé, founded by Diarrha N’Diaye-Mbaye, is the beauty brand dedicated to creating high-quality makeup for melanin-rich skin. With an emphasis on clean, skin-enhancing formulas, Ami Colé ensures that deeper skin tones have access to products that not only match but also nourish and highlight their natural beauty.
Black Opal has long been a trusted name in the beauty industry, providing products that cater specifically to women of color. BLK/OPL was created in 1994 as a love letter from a brilliant chemist to his Jamaican wife, who struggled to find cosmetics that matched her skin tone and supported her skin health. Together with a renowned dermatologist, they developed a brand designed for melanin-rich skin.
Marviano Cosmetics, founded by Marvella stands out because of its focus on quality, innovation, and solving real beauty problems. Their products, like their long-lasting lip liners, are designed to simplify beauty routines while delivering stunning, reliable results. Marviano Cosmetics prioritizes listening to customers and creating products that empower them to feel confident and radiant. It’s more than makeup, it’s about making beauty effortless and inclusive for everyone
The Lip Bar is a vegan brand committed to cruelty-free practices. It redefines what it means to be bold in beauty. This brand brings a fresh, fun perspective to lip color, with a commitment to quality and inclusivity. This approach has allowed the brand to carve out a unique space in the market, encouraging consumers to express themselves fearlessly.
Created by makeup artist Danessa Myricks, this brand is known for its high-performance, multi-use products that work on all skin tones. The line is particularly loved for its vibrant pigments, glowing skin products, and artistic approach to beauty, making it a staple for professionals and enthusiasts alike.
BLK + GRN represents the future of clean, sustainable beauty. With effective, eco-friendly formulations and a dedication to community empowerment, BLK + GRN is proof that beauty products can enhance your natural glow while also making a positive impact on the environment.
How to Support Black-Owned Beauty Brands Year-Round
- Engaging on Social Media & Sharing Your Voice
Keep the conversation going by following your favorite Black-owned beauty brands on social media. Like, comment, and share their posts to boost their visibility. When you share a post or tag a friend, you help create buzz and support their growth.
- Purchasing & Word-of-Mouth Marketing
Incorporate these brands into your daily routine—whether it’s a go-to foundation or that must-have skincare product. Your purchases matter, and when you recommend these products to friends or leave a positive review, you help spread the word organically.
- Community Involvement & Advocacy
Get involved with local beauty events or pop-ups that feature Black-owned brands. You can also join online communities or local groups that support diversity in beauty. Every small act—from sharing your experiences to supporting local initiatives—contributes to a broader movement that uplifts these businesses all year long.
We hope this guide has inspired you to incorporate these standout brands into your daily routine and spread the word with every like, comment, and recommendation.
Have you seen the inspiring conversation we had with Marviano Cosmetics recently? We discussed their journey and their creative process. Their insights are a must-read if you’re passionate about making a difference in the beauty world.
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