If you’re a makeup artist, hairstylist, nail tech, or beauty professional, this might be the wake-up call you didn’t know you needed:
You’re not just an artist.
You’re also an influencer.
Every time you post a client’s transformation, share a product, or film a quick “get ready with me,” you’re not just promoting your services, you’re promoting brands too. And yet, you’re only getting paid for one of those things.
You’re a Content Creator (Whether You Realize It or Not)
Most beauty pros are already creating influencer-level content:
- Tagging products and brands in client looks
- Filming tutorials and behind-the-scenes videos
- Sharing beauty tips or product recommendations
But here’s the problem: you’re doing the work of two professionals (artist + influencer) and only charging for one because how much does a makeup artist actually make form just doing makeup alone?
It’s Time to Shift Your Positioning
Right now, beauty creators with fewer skills are getting:
- Invited to brand events
- Added to PR lists
- Booked for paid content campaigns
Why? Because they know how to position themselves as both creators and influencers. This is the key difference and the reason you’re being overlooked by brands even though your content is on point.
3 Signs You’re Already Doing Influencer Work (Without Getting Paid)
- You post regularly – but you’re not monetizing it through partnerships.
- Brands are resharing your work – but you’re not on their PR list.
- Clients ask for product recommendations – but you’re not earning affiliate commissions.
Here’s How to Start Getting Paid for Both Roles
It starts with your brand positioning:
- Refine your Instagram bio so it speaks to clients and brands
- Create a consistent visual style that reflects your niche
- Use content formats brands want to see (e.g. product reviews, tutorials, transformations)
- Learn how to pitch yourself for PR and collabs
Let’s Elevate Your Brand Together
You’ve already got the skills and the content. Now you need the strategy to go with it.
I help beauty pros like you:
- Get noticed by brands and PR teams
- Turn everyday content into income streams
- Position your page to reflect your true value, not just as an artist, but as an influencer
👉 Click here to book your Brand Strategy Session
Let’s start building the influencer side of your beauty career without losing your artist edge.
Because it’s not just makeup. It’s marketing. It’s media. It’s money.