How do I get more clients as a makeup artist? This is the ultimate question.
When I first started as a freelance makeup artist, I was all over the place. My skills were great especially for a beginner MUA , but getting people to actually book me? That was a whole other thing. There were times I thought, “Am I doing something wrong? Why isn’t this working?”
But over time, I learned that getting clients isn’t a fluke. There’s a system to it, and once I figured out the right steps, everything changed.
I want the same for you. That’s why I’m sharing these 21 proven strategies on how to get more clients as a makeup artist. Whether you’re struggling to get your first few clients as a beginner makeup artist or you’re just looking for ways to level up, these tips are for you.
So, grab a seat, take some notes, and let’s get into how you can start getting more clients as a freelance makeup artist.
- Leverage Social Media to Showcase Your Work
Start posting high-quality photos of your work—make sure they capture your best angles (and your clients’ too!). Share behind-the-scenes videos, use Reels to tell stories, and don’t be shy about hopping on Live sessions to connect with your audience. Consistency is key, so keep showing up!
Here’s a pro tip: use location-based keywords and hashtags to help local clients find you. And while we’re talking about social media, don’t forget to follow other creatives, industry leaders, and influencers in your area. This is a great way to network and stay inspired.
- Get Listed in Business Directories
When you’re starting out, business directories can give you a solid platform to build credibility.
Being listed in popular local directories increases your chances of being discovered by people actively looking for makeup artists in your area. Citations on trusted directories can help boost your SEO and bring you more exposure
- Optimize Your Google Business Profile
Your Google Business Profile (GBP) is your virtual storefront. Ensure all the information is accurate; location, phone number, and business hours, and add photos of your work.
Google also allows you to collect reviews, which will boost your credibility. The more positive reviews you have, the more likely you’ll appear in local search results, helping potential clients find you more easily.
- Structure Your Website for Easy Navigation
Another way to get more clients as a freelance makeup artist is having a well-structured website. Now a website is not compulsory, but if you have one, then your website should be a clear representation of your services. This makes it easy for potential clients to navigate and understand what you offer.
Make sure to include a portfolio section to showcase your best work and an online booking system for easy scheduling. Clear service breakdowns, pricing info, and a contact form will help clients get in touch quickly.
- Make It Easy for Clients to Book Appointments
Time is precious for both you and your clients. Implement an easy-to-use online booking system that allows clients to see your availability and book at their convenience.
Offer multiple payment options, and make sure your clients can easily find this feature on your website or social media.
- Get Listed in Business Directories
When you’re starting out, business directories can give you a solid platform to build credibility.
Being listed in popular local directories increases your chances of being discovered by people actively looking for makeup artists in your area. Citations on trusted directories can help boost your SEO and bring you more exposure
- Stand Out with Unique Business Cards
While digital marketing is important, never underestimate the power of a well-designed business card.
When networking in person, handing out a card can make you memorable. Ensure it reflects your personal style and includes all necessary contact details.
- Showcase Your Portfolio Effectively
A strong portfolio speaks for itself. Display high-quality images of your work, especially before-and-after shots. Include a variety of looks to show that you can cater to different styles and events.
Whether it’s bridal, editorial, or special effects, a diverse portfolio helps attract a wider range of clients.
- Offer Seasonal Promotions and Packages
Who doesn’t love a special offer? Offer seasonal discounts or special packages for events like weddings, birthdays, or even holidays.
These can be an attractive incentive for clients to book you for their next big occasion. Consider offering bundled services for multiple sessions or a group discount for bridal parties.
- Host Makeup Classes or Tutorials
This is a another effective way to get more clients as a freelance makeup artist. Sharing your knowledge is a way to build credibility and attract clients. If you’re an expert in certain makeup techniques, offer classes or tutorials.
These can be in-person or virtual, and you’ll not only generate extra income but also build a loyal following of clients who may later hire you for their makeup needs.
- Collaborate with Influencers or Local Businesses
Influencers and local businesses can help amplify your brand. By partnering with beauty influencers or local boutiques, bridal shops, or event planners, you can reach a broader audience.
Offering makeup services in exchange for shout-outs or collaborations can lead to new clients discovering your work.
- Attend Networking Events and Bridal Shows
Sometimes, nothing beats face-to-face interaction. While online networking is important, meeting people face-to-face remains one of the most effective ways to make lasting connections.
Attend beauty trade shows, makeup conventions, product launches, and industry events to meet professionals in person. Don’t be afraid to introduce yourself to people in the industry. This gives you an opportunity to showcase your services directly and even offer discounts or giveaways to attract more clients.
- Invest in Professional Photography
Great makeup deserves great photos! And, this is another great strategy to get more clients as a make artist. Invest in professional photography to capture your work in the best possible light. Styled shoots featuring models or bridal clients will give potential clients a clearer idea of what they can expect.
High-quality images will also help your portfolio, website, and social media presence stand out.
- Use Email Marketing to Stay Top of Mind
Have you ever wondered how some freelance make-up artists stay in the minds of their customers and at the same time attract new ones other than social media? The answer is simpler than you think: email marketing.
Once you’ve built a client list, you can stay connected with them through email marketing. Send regular updates on new services, promotions, and makeup tips.
However, too many emails can be overwhelming and lead to the opposite – customers unsubscribing. But too few could mean you’re forgotten, so try to find a balance.
- Offer Bridal and Special Occasion Packages
Brides are some of the most loyal clients you can have, so make sure your services cater to them. Create special bridal packages that include a trial session, bridal makeup, and group rates for bridesmaids.
Don’t forget to include a range of options for other special occasions like anniversaries, birthdays, or photoshoots.
- Encourage Client Referrals
Word of mouth is a powerful tool. Encourage satisfied clients to refer friends and family by offering them a small incentive. A referral discount or a free add-on service can be a great way to reward your clients for spreading the word about your services.
- Stay Current with Industry Trends
The beauty industry is always evolving, and staying updated with the latest trends is important. Attend workshops, watch tutorials, and practice new techniques to expand your skill set.
Clients will be more likely to choose a makeup artist who can create trendy looks and offers modern techniques.
- Create Blog Content to Share Your Expertise
A blog is an excellent way to showcase your expertise while helping potential clients. Write about makeup tips, tutorials, or the best products for certain skin types.
Not only does this establish you as an authority, but it also helps with SEO, driving organic traffic to your site.
- Offer Mobile Makeup Services
Some clients prefer the convenience of having makeup artists come to them. Offering on-location services can make you more accessible, especially for weddings, photoshoots, or corporate events.
Advertise this service on your website and social media to attract clients who need a more convenient option.
- Join Makeup Artist Associations for More Credibility
Professional associations offer great networking opportunities and can help build your credibility. Being part of a respected organization lends authority to your business and shows potential clients that you’re serious about your craft.
Plus, many of these associations list their members in directories, giving you more exposure.
- Use Paid Advertising for More Reach
Sometimes organic marketing just isn’t enough. Paid advertising through Google Ads or social media ads can help you target specific demographics, like brides or people looking for makeup artists in your city. By running targeted campaigns, you can directly reach people who need your services.
- Ask for Feedback and Reviews
After every service, ask your clients for feedback. A happy client is often willing to leave a glowing review, which can help build your online reputation. Testimonials are a great way to boost credibility and encourage new clients to book with you.
By combining these 21 strategies, you’ll be on your way to building a successful freelance makeup artist business.
If you’re curious about what’s next for beauty businesses in 2025, check out this blog post on Beauty Trends to Expect in 2025.