Behind every successful brand is a story of perseverance, creativity, and the desire to make an impact. For Marvel Akiojano (popular known as Marvella), the journey to creating Marviano Cosmetics has been one of authenticity and innovation.
In this article, we spoke with Marvel and uncovered the inspiration behind the brand, the challenges of being both an influencer and a beauty entrepreneur, and her vision for the future of the beauty industry.
Your audience loves you for your authenticity and creativity—what inspires the content you share on Instagram?
My content is inspired by my personal experiences, the beauty I see in everyday life, and my desire to empower others to chase their dreams. I’m all about being authentic, whether I’m sharing beauty tips, lifestyle moments, or a glimpse into my goals and growth. I love engaging with my audience because their stories inspire me just as much as I hope to inspire them. At the end of the day, I want my content to reflect who I am while encouraging others to embrace their uniqueness and go after everything they deserve.
How do you balance being an influencer and a beauty entrepreneur? Are there challenges you didn’t expect?
Balancing being an influencer and a beauty entrepreneur takes discipline and time management. The biggest challenge has been juggling both roles without burning out, but they complement each other perfectly. My platform allows me to share the behind-the-scenes of building Marviano Cosmetics, and my audience’s support keeps me motivated. It’s hard work, but so rewarding!
How has your journey as an influencer shaped who you are today and the way you approach your brand?
My journey as an influencer has taught me the power of authenticity, discipline, and connection. Engaging with my audience has made me more intentional and creative, which directly influences how I approach my brand, Marviano Cosmetics. I’ve learned to prioritize quality, stay true to my vision, and create products that genuinely resonate with people. It’s been a transformative experience that’s shaped both my personal growth and my entrepreneurial mindset.
What inspired you to start Marviano Cosmetics? Was there a specific moment when you thought, “This is it, I’m starting my own brand”?
Marviano Cosmetics was born out of my own frustration with lip liners that just wouldn’t stay put. I love wearing lip liners, but I was constantly reapplying throughout the day, and it made me think, “Why isn’t there something better?” That’s when I decided to create my own solution a high-quality lip liner that’s long-lasting, easy to apply, and designed to stay on all day.
The moment I realized I could turn my passion for beauty into a brand that solves real problems was when everything clicked. I wanted Marviano to represent more than just makeup I wanted it to empower people to feel confident and beautiful without the hassle.
If you had to describe Marviano Cosmetics in three words, what would they be?
Bold, empowering and quality
Your products are making waves – What do you think makes your brand stand out from the rest in the beauty space?
Marviano Cosmetics stands out because of its focus on quality, innovation, and solving real beauty problems. Our products, like our long-lasting lip liners, are designed to simplify beauty routines while delivering stunning, reliable results. We prioritize listening to our customers and creating products that empower them to feel confident and radiant. It’s more than makeup it’s about making beauty effortless and inclusive for everyone.
Two sold-out launches! How does it feel to see such an amazing response to your brand?
It feels absolutely incredible, blessed is the perfect word! Seeing two sold-out launches has been so humbling and rewarding. It’s a reminder that the hard work, late nights, and dedication to creating quality products are all worth it.
What do you think these sold-out launches say about your customers and the connection they have with Marviano Cosmetics?
Knowing that people love and trust Marviano Cosmetics means the world to me, and it inspires me to keep pushing forward to make the brand even better.
Can you share a moment from those launches that made you step back and say, “Wow, this is really happening”?
Every time I watch a review from my customers, it’s a “wow” moment for me. Seeing people genuinely love and rave about something I created is so surreal. It’s in those moments that I realize the impact Marviano Cosmetics is making, and it fills me with so much gratitude and motivation to keep going.
Looking back, what’s been the most exciting or surprising part of your journey so far?
The most exciting part has been the creative process behind the scenes—bringing ideas to life and seeing them turn into products people love. The most surprising part? Just how expensive starting a business really is! It’s been a huge learning curve, but every challenge has made the journey even more rewarding.
What’s next for Marviano Cosmetics? Any exciting launches or surprises we should keep an eye out for?
Next for Marviano Cosmetics, we’ve got some exciting launches coming up lip gloss, blush, and a setting spray!
If you could dream big, where would you want Marviano Cosmetics to be in five years?
In five years, I dream of Marviano Cosmetics being a global beauty brand, available in major stores like Ulta and Sephora, and loved by people all over the world. I’d love to see it expand into a full beauty line, with products that empower and inspire confidence. My vision is for Marviano to be a household name, known for its quality, innovation, and inclusivity in the beauty space.
Finally, what’s one piece of advice you’d share with someone who’s dreaming of starting their own beauty brand?
My advice would be to stay true to your vision and never underestimate the power of persistence. Starting a beauty brand is challenging, but if you’re passionate about solving a problem or filling a gap in the market, keep pushing forward. Trust the process, invest in quality, and always listen to your customers they’re the ones who will help guide your brand to success. Also, everyone starts somewhere and they can always be product development so just start it doesn’t have to be perfect.
We’re honored to have had this conversation with Marvella, and we can’t wait to see how Marviano Cosmetics continues to redefine beauty. One thing’s for sure: this is just the beginning.
And with exciting upcoming launches, now is the perfect time to follow Marviano Cosmetics on Instagram (@MarvianoCosmetics) for exclusive updates, beauty tips, and a front-row seat to the brand’s exciting evolution.
Keep your eyes on Marviano Cosmetics—it’s a name you’ll be hearing for years to come!
If you enjoyed reading this, you will love our interview with Kae, a talented beauty creator and entrepreneur. Her story is equally captivating and filled with valuable insights. Check it out here:
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