The beauty industry never stands still, and 2025 is no exception. Trends have been shifting for a while now, new techniques are emerging, and technology is playing a bigger role in how we approach makeup.
As a makeup artist, keeping up isn’t just important—it’s very necessary.
In this article, we’ll break down the key makeup trends for 2025; what’s in, what’s shifting, and what it all means for us as artists.
Top 7 Makeup trends for 2025
- Bold and Bright colors
Soft glam isn’t going anywhere, but more people are stepping out of their comfort zones. Think classic neutrals with a pop of color—subtle brown smokey eyes paired with electric blue liner, or soft pink lips with a neon blush!
Pro-tip:
- Pair a vivid, fiery lip with a subtle eye look, or go all out with colorful eyes that pop.
- Experiment with unexpected color combinations—don’t be afraid to mix neon with neutral shades for that perfect contrast.
Some of our favorite products for achieving bold and bright colors are:
- MAC’s Ruby Woo lipstick
- NYX professional eyeshadow palette to bring that burst of colors to your eyes.
- Sustainable Beauty
This is one of the key makeup trends for 2025. Eco-conscious beauty is no longer just a trend. Beauty enthusiasts are paying attention to ingredients, packaging, and ethical practices more than ever. Brands are stepping up with refillable products, biodegradable packaging, and cruelty-free formulas.
Pro-tip:
- Look for products with recyclable or refillable packaging.
- Swap out single-use items for reusable ones—think makeup remover pads and eco-friendly brushes.
- Share your sustainable choices with your clients to spread the word.
Some of our favorite sustainable beauty products include:
- Reusable makeup remover pads to save money and our planet.
- MAC makeup products from lipsticks to powder palettes.
- Skinimalism: The no-makeup makeup look
We all know the truth—natural-looking makeup still takes skill. One of the biggest makeup trends for 2025? Hyper-realistic glam.
If bold looks aren’t your thing, minimalist makeup is having a major moment. The ‘no-makeup’ makeup look is stronger than ever, with clients reaching for lightweight, breathable formulas that enhance natural beauty rather than mask it.
Pro-tip:
- Choose lightweight, breathable formulas that let your skin shine through.
- Use a tinted moisturizer or a light foundation to even out your tone without hiding your natural glow.
- Highlight your best features with a subtle highlighter for that lit-from-within radiance.
Some of our favorite products to achieve this look include:
- L’Oreal Lumi Skin Tint for a barely-there finish.
- MAC Pro Longwear Concealer for a touch of coverage that still lets your skin breathe.
- Inclusive Beauty
Another key makeup trend for 2025 is the celebration of diversity and inclusivity in the beauty industry. Brands are creating products that cater to every skin tone and type, ensuring that everyone feels seen and celebrated.
Pro-tip:
- Stock up on foundations and concealers that cater to a wide range of skin tones.
- Choose eyeshadows and lipsticks that complement your client’s diverse features.
- You can also promote body positivity by celebrating individuality and self-expression in every look you create.
Some of our favorite inclusive beauty products include:
- Fenty Beauty Pro Filt’r Foundation with its impressive range of 50 shades.
- MAC Soft Brown Eyeshadow to enhance every eye color.
- Glass Skin and Radiant Finishes Are Still in Play
Glossy, ultra-hydrated, almost reflective skin is defining makeup trends for 2025. Skin-first makeup remains the foundation of every flawless beat, with clients wanting their skin to look like skin—only better. That means focusing on hydration, the right prep, and mastering the art of undetectable coverage
Pro-tip:
- Start with a double cleanse and follow up with a hydrating serum or moisturizer loaded with hyaluronic acid to hydrate the base.
- Use a light-reflecting primer to create a base that enhances every layer of makeup.
- Apply a lightweight foundation or tinted moisturizer, then set it with a dewy setting spray to lock in that fresh, glass-like finish.
Our Top Product Picks:
- NYX Dewy Finish Setting Spray to finish off your glass skin look with a burst of moisture.
- Laneige Water Bank Moisture Cream to ensure a plump and dewy base.
- Skincare and makeup fusion
Makeup is now doing more than just looking good for covering imperfections—it’s treating the skin too. Expect more products that combine skincare benefits with makeup performance.
Pro-tip:
- Look for foundations with SPF, hyaluronic acid, and niacinamide.
- Use lip products that hydrate while adding color.
- A good primer with skincare benefits can change everything.
Skincare products we recommend:
- The Ordinary Hyaluronic Acid 2% + B5 for intense hydration.
- NYX Dewy Finish Setting Spray to lock in moisture and add a radiant glow.
- AI Powered Tools
Makeup trends for 2025 are being shaped by technology like never before. From AI shade matching to virtual try-on tools, tech is making makeup more personalized and accessible, transforming how we choose and apply our favorite products.
Pro-tip:
- Use virtual try-on apps to test out looks before you apply them.
- Explore smart makeup brushes and other tech tools that help you perfect your technique.
- Keep an eye on AR filters that let you preview makeup in real time.
Our favourite AI tools for you:
- ModiFace Virtual Try-On to explore countless looks digitally.
- L’Oréal Makeup Genius App for personalized recommendations.
On a concluding note, clients expect more! Be ready.
The industry standard is higher than ever. Clients are more educated, selective, and demand artists who understand technique, skin, and individual beauty. If you’re not adapting, you’re getting left behind.
Diversity in your kit is non-negotiable—from undertones to textures, you need options for everyone.
Want to keep clients coming back? Check out How to Convert One-Time Customers into Loyal Clients for strategies that turn first-time bookings into long-term relationships.
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