Cheryl Botchway’s journey in the beauty industry has been nothing short of inspiring. As the founder of MINTD BOX, she’s reshaping how people experience luxury skincare by offering them the chance to discover high-end products in a personalized way.
But what inspired her to launch her first brand, and what sets MINTD BOX apart? In this exclusive Q&A, Cheryl shares her journey, the challenges of building a beauty brand, and her advice for aspiring entrepreneurs.
Keep reading to learn more about the woman behind one of the most sought-after luxury skincare subscription boxes.
How long has your brand been in business?
10 years
What inspired you to launch your beauty brand, and what gap in the market were you looking to fill?
Lack of skincare discovery boxes with luxury brands
How do you ensure that your products meet the needs of makeup artists and/or everyday beauty lovers?
We review upcoming & established skincare. We look at the concept of the brand & how it fits in with our themed boxes.
What sets your brand apart from others in the industry?
We are the leaders in offering full sizes in skincare.
What’s the must-try product from your collection?
The MINTD x Tatcha Discovery Edit
If you could collaborate with any person/brand, which one would it be and why?
Lamer. This is because they are the epitome of luxury & contemporary brands.
What’s the toughest part of launching a beauty brand, and how did you overcome it?
Funding & Negotiating
What’s one key piece of advice you’d give to aspiring beauty entrepreneurs?
Start now & fail fast.
Do you have any upcoming projects or plans you’re excited about?
New collaborations with brands and the launches of two new brands Sundaze (candles) & The Super Dots (acne brand)
Anything else you’d love to share with the Beautypreneur Hub community?
Always have blind faith
As Cheryl continues to inspire beauty lovers to curate their own luxury skincare experiences, it’s important to remember that a healthy skincare routine goes hand in hand with mindful beauty practices.
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