You know that saying, “It’s not what you know, it’s who you know”? Well, in the beauty industry, it’s both.

You could be the most talented makeup artist, beauty brand owner, or content creator out there, but if nobody knows you exist, your career is moving way slower than it should be.

That’s why networking in the beauty industry is everything. Not just to get your name out there, but to stay ahead.

And, in this post, I’ll walk you through:

• Why networking is essential
• Where to find exclusive industry insights
• How to build connections—without the awkwardness

And if you want a shortcut, we created Beautypreneur Hub Insider—an industry-focused newsletter packed with insider tips, brand connections, and career-changing opportunities.

Now, let’s talk about why networking matters. 

Why is networking in the beauty industry important?

Some of the biggest trends don’t come from social media; they start behind the scenes in product labs, brand meetings, and closed-door beauty events. And the people with access? They’re well-connected.

Here’s why you should prioritize networking in the beauty industry:

1. Brands Reveal New Products to Their Inner Circle First

Before a brand launches a viral foundation or must-have setting spray, they test it with trusted makeup artists, influencers, and beauty pros. And they don’t just randomly choose who gets early product releases, PR packages, or pro discounts. They share them with their inner circle—the people they trust.

And guess what? You can be one of them.

2. Industry Events Are Where the Real Connections Happen

While social media is great, several opportunities happen in person.

At events like IMATS, Cosmoprof, and The Makeup Show, top artists, brands, and beauty entrepreneurs come together to launch trends, test new products, and form powerful partnerships.

Staying updated on these events can be all you need. That’s why we track the best industry events and share them with our community.

3. Pro Discounts & Brand Perks Aren’t Always Public

Did you know top makeup artists get up to 40% off brands like MAC, NARS, and Charlotte Tilbury?

Most people don’t—because these discounts aren’t advertised everywhere.

Building connections within the industry means you hear about these perks first—whether it’s exclusive sales, collaborations, or career-boosting opportunities.

Where to Build Meaningful Industry Connections

Networking doesn’t have to feel awkward or transactional. Here’s where beauty professionals genuinely connect:

1. Social Media & Online Communities

Instagram, Tiktok, Twitter, Threads and LinkedIn are networking goldmines. Engage with beauty influencers, brands, and industry leaders by commenting on their posts, joining IG Lives, and DM-ing the right way.

We share beauty business tips, industry trends, and networking opportunities on Instagram. Follow us @beautypreneurhub for insights that can grow your career.

2. Beauty Events & Trade Shows

The biggest shifts in the beauty industry don’t happen in isolation—they begin at events where brands, artists, and innovators come together.

Want to stay in the loop? We keep our newsletter subscribers updated on exclusive beauty industry events, brand launches, and insider opportunities.

3. Building Real Relationships

Networking does not end at collecting contacts. Itinvolves building real, valuable relationships. Some of the best connections happen through:

• Collaboration – Work with other artists or beauty pros.
• Engagement – Support others in the industry through comments, shares, and referrals.
• Consistency – Show up where your peers are and be genuinely involved.

Proven Strategies to Build Your Network

Building your network needs authenticity and consistency. Here are some strategies to help you:

• Be Proactive: Start conversations at events and online—don’t wait for opportunities to find you.
• Engage Authentically: Ask for advice, offer your insights, and follow up after meeting someone new.
• Stay Informed: Keep up with industry trends and events so you’re always ready to participate in relevant discussions about the beauty industry.
• Leverage Resources: Use tools like our Beautypreneur Hub newsletter to receive exclusive updates, insider deals, and networking opportunities.

Your Next Step in the Beauty Industry

The beauty world is constantly evolving, and the people who stay ahead aren’t just talented, they’re informed.

If you want to:

• Be the first to hear about exclusive industry events and discounts
• Get insider tips that help you grow your career
• Stay connected with the right people in beauty

Then join the Beautypreneur Hub’s newsletter.

Sign up now and start receiving exclusive industry insights straight to your inbox!