Category: Blog
A few years ago, I joined the Makeup Talent Show competition as a participant, focused on sharpening my craft and finding my footing in the industry. What I walked away with was perspective, direction, and connections that extended far beyond the event itself. This year, I was invited back as a guest speaker to share […]
Getting beauty brands to reply to your emails can feel like yelling into the void. You send the pitch, refresh your inbox, and… nothing. No reply. No PR. No collab. That’s exactly why we created The Beauty PR Email Template + 100+ Brand Emails digital product. And judging by how it’s been performing on Instagram, […]
We’re living in the era of creators, freelancers, and beautypreneurs, people building brands, not climbing corporate ladders. But let’s be real… this new way of working also means a whole generation might hit 50 with no pension plan in sight. The truth? Nobody’s coming to save us. Even if your job does have a pension, […]
Hey there, fellow perfect foundation lovers and accidental Oompa-Loompas! Welcome to the wild world of foundation matching, where I, your globe-trotting makeup maestro, spill the tea on finding your perfect undertone. As a pro who’s blended for every skin tone under the sun, working with heavyweights like MAC Cosmetics, I’ve seen the good, the bad, […]
Let’s cut the niceties and start from here: it’s 2025, and “foundation shade range” is not a revolutionary idea anymore. We have AI-driven skin analyzers, pH-reactive foundations, and global communities calling for actual inclusivity. Yet, some brands still think “diverse enough” means 15 shades that barely skim the spectrum. Worst part? That weak “inclusivity” backfires […]
There are thousands of skincare brands launching every year. Some start with all the buzz, only to vanish by next season. And then there are the brands rooted so deeply in their purpose that you believe in them before you even open the jar. What’s the difference? It’s simple: trust. And in this article, we’re […]
At first, being fully booked feels like the dream. Your calendar is packed. You’re getting inquiries daily. Everyone wants to work with you. It feels like the hard work is finally paying off. But then it hits you. You’re tired. Not just physically, but emotionally. You wake up dreading your day, even though you love […]
The Butter skin trend is quietly dominating 2025, and if you’re not seeing it yet, give it a minute, it’s coming for your feed. Like second-skin radiance, it’s smooth, hydrating, and softly reflective, not wet or oily. TikTok and Instagram are awash in tutorials calling it “velvety skin” and comparing it to its higher-gloss predecessor, […]
There’s something special about building a beauty business and it’s beyond the gloss and glam. It’s the connection, the creativity, and that feeling of watching something you’ve built with your own hands start to bloom. But to be honest, running a beauty brand in 2025 hits different. With trends shifting faster than TikTok scrolls and […]
You’ve got a loyal client base. Your DMs are full of booking requests. People are asking when you’ll finally launch that product line, teach a class, or open a second location. And deep down, you know your business has more to give but you’re not sure what the next move should be. So how do […]