Category: Blog

Cheryl Botchway’s journey in the beauty industry has been nothing short of inspiring. As the founder of MINTD BOX, she’s reshaping how people experience luxury skincare by offering them the chance to discover high-end products in a personalized way.  But what inspired her to launch her first brand, and what sets MINTD BOX apart? In […]

Dark circles (sigh), we’ve all been there, sleepless nights, long workdays, and the struggle to cover up tired eyes. When it comes to hiding those pesky under-eye circles, finding the best concealer for dark circles can make all the difference in brightening your look and boosting your confidence. The key to finding the best concealer […]

On November 18th, 2024, Ugochinyere Opara’s birthday, YERE Beauty was launched.  Ugochinyere introduced a line of lip products designed with subtle elegance and a genuine touch of everyday luxury.  In our conversation, she reflects on her journey, the delicate art of balancing performance with authenticity, and her aspirations for a brand that invites women to […]

                                                                                              Hey Besties! It’s Black History Month, and there’s no better time to shine a light and recognise Black-owned beauty brands that are totally redefining the beauty industry. Whether you’re the type who keeps it simple with a tinted lip balm or you’ve got a whole shelf dedicated to your beauty lineup, supporting Black-owned beauty […]

Girl! Imagine if that Valentine’s Day glam session wasn’t just a one-time thing but the start of a loyal client relationship. Sounds dreamy? Nope—it’s a smart business move. Every February, there’s a glam rush—new faces booking for date nights, Galentine’s outings, or just a flawless selfie. But why stop there? With visibility in local directories […]

Hey bestie, have you heard about the latest buzz in U.S. trade policy? There are some big changes underway that could affect the products you love.  For an industry that relies heavily on global supply chains for raw materials, ingredients, packaging, and finished products, these policy shifts carry significant implications. And you know what that […]

Photo by: boombycindyjoseph.com As we get older, our skin and features naturally change, and that includes how makeup sits on our face.  Fine lines, drier skin, and changes in texture are all part of the process, but that doesn’t mean we lose our beauty. It’s normal to feel like your old routine no longer delivers […]

Photo by: Rosa Rafael / Unsplash If you’re a beauty lover, chances are MAC Cosmetics has been a staple in your makeup bag. Their high-quality products, from creamy lipsticks to richly pigmented eyeshadows, have been there for every bold look and special moment. But what happens to those empty containers when you’re done? Your first […]

Hey besties! We’re back with another exciting feature, and this time, we chatted with Kae of Kaebykendrah, a professional freelance Makeup Artist based in Dubai. She has been in this industry for 5 years now and offers a wide range of makeup services, from natural looks to more dramatic, special occasion looks.  In this article, […]

Behind every successful brand is a story of perseverance, creativity, and the desire to make an impact. For Marvel Akiojano (popular known as Marvella), the journey to creating Marviano Cosmetics has been one of authenticity and innovation.  In this article, we spoke with Marvel and uncovered the inspiration behind the brand, the challenges of being […]