Category: Blog
You’ve established yourself locally, but now your brand can go further. You’re asking: How can I grow my beauty business online to connect with clients beyond my ZIP code? In this guide, we’ll unpack how to grow your beauty business online with proven marketing tactics, tools, and smart positioning. (P.S. If you’re not subscribed to […]
Building a beauty business is no joke. Between bookings, payments, marketing, and client management, it can start to feel like you’re running five businesses at once. It’s easy to get stuck in the grind and feel overwhelmed by the moving parts. That’s why having the right tools matters. Tools that save you time, help you […]
If you’re a makeup artist, hairstylist, nail tech, or beauty professional, this might be the wake-up call you didn’t know you needed: You’re not just an artist. You’re also an influencer. Every time you post a client’s transformation, share a product, or film a quick “get ready with me,” you’re not just promoting your services, […]
So… you’re thinking of going in full-time, yeah? You’ve been side-hustling those lash sets, slaying faces on weekends, maybe even braiding or installing wigs after your 9-5, but lately, the “What if I just went full-time?” question is getting louder. It’s tempting. And for many beautypreneurs, it’s the dream. No bosses, no back-and-forth emails asking […]
Some of the best beauty professionals didn’t start with a formal class or certificate. They started with a mirror, a pencil, and curiosity. In the first edition of The Founder’s Files, I sat down with Awele, a beauty entrepreneur who went from quietly drawing on her own brows to working with global brands like MAC, […]
There’s something special about building a beauty business and it’s beyond the gloss and glam. It’s the connection, the creativity, and that feeling of watching something you’ve built with your own hands start to bloom. But to be honest, running a beauty brand in 2025 hits different. With trends shifting faster than TikTok scrolls and […]
Your wedding day is one of the most memorable moments of your life, and you want to look and feel your absolute best. Choosing the right wedding makeup artist is crucial to achieving the bridal look you’ve envisioned. But with so many options available, how do you find the perfect match? In this comprehensive guide, […]
The Ultimate Beauty Service Toolkit Hey beauty boss, your talent is amazing, but what keeps high‑value clients coming back isn’t just the final look; it’s the entire client experience for your beauty service business. Luxury clients don’t just book for your talent, they book for the way you make them feel. From that first “book […]
Beautypreneur bestie, let’s talk real talk. If you’re tired of being ghosted, underpaid, or feeling like you’re always explaining your value, this guide was made for you. “How to Land High-Value Clients” is a practical guide to attracting clients who: I created this free eBook because I’ve been there. And I want to help you […]
Dear beginner makeup artist, becoming a professional makeup artist is an exciting journey. It’s filled with creativity, learning, and endless opportunities. But, whether you dream of working with celebrity clients, backstage at fashion shows, or running your own makeup business, the path to success requires dedication, continuous skill development, and strong business knowledge to stand […]