Tag: beauty industry

Most people only show you the glossy finish product launches, sold-out collections, and beautiful reviews. But behind every polished beauty brand is a backstory most founders rarely tell.  In this debut edition of The Founder’s Files, we’re pulling back the curtain. What happens when the dream doesn’t go as planned? We had a candid conversation […]

You’ve got a loyal client base. Your DMs are full of booking requests. People are asking when you’ll finally launch that product line, teach a class, or open a second location. And deep down, you know your business has more to give but you’re not sure what the next move should be. So how do […]

So… you’re thinking of going in full-time, yeah? You’ve been side-hustling those lash sets, slaying faces on weekends, maybe even braiding or installing wigs after your 9-5, but lately, the “What if I just went full-time?” question is getting louder. It’s tempting. And for many beautypreneurs, it’s the dream. No bosses, no back-and-forth emails asking […]

On November 18th, 2024, Ugochinyere Opara’s birthday, YERE Beauty was launched.  Ugochinyere introduced a line of lip products designed with subtle elegance and a genuine touch of everyday luxury.  In our conversation, she reflects on her journey, the delicate art of balancing performance with authenticity, and her aspirations for a brand that invites women to […]