If you’re a makeup artist, hairstylist, nail tech, or beauty professional, this might be the wake-up call you didn’t know you needed: You’re not just an artist. You’re also an influencer. Every time you post a client’s transformation, share a product, or film a quick “get ready with me,” you’re not just promoting your services, […]
At 17, she was braiding hair. At 18, she was unknowingly launching her first digital product. Now, years later, she’s the go-to strategist helping beauty entrepreneurs turn their skill sets into sustainable income; without burning out, overthinking, or giving into perfectionism. We sat down with Sahana, also known as @TheRealSahana, to unpack her journey from […]
So… you’re thinking of going in full-time, yeah? You’ve been side-hustling those lash sets, slaying faces on weekends, maybe even braiding or installing wigs after your 9-5, but lately, the “What if I just went full-time?” question is getting louder. It’s tempting. And for many beautypreneurs, it’s the dream. No bosses, no back-and-forth emails asking […]
Your wedding day is one of the most memorable moments of your life, and you want to look and feel your absolute best. Choosing the right wedding makeup artist is crucial to achieving the bridal look you’ve envisioned. But with so many options available, how do you find the perfect match? In this comprehensive guide, […]
The Ultimate Beauty Service Toolkit Hey beauty boss, your talent is amazing, but what keeps high‑value clients coming back isn’t just the final look; it’s the entire client experience for your beauty service business. Luxury clients don’t just book for your talent, they book for the way you make them feel. From that first “book […]
Beautypreneur bestie, let’s talk real talk. If you’re tired of being ghosted, underpaid, or feeling like you’re always explaining your value, this guide was made for you. “How to Land High-Value Clients” is a practical guide to attracting clients who: I created this free eBook because I’ve been there. And I want to help you […]
Every makeup artist dreams of the perfect, fully stocked kit, but sometimes, things don’t go as planned. A few years ago, I experienced a nightmare scenario—my entire makeup kit was lost in transit, and I had less than 24 hours before a bridal booking. There was no time to panic; I had to make do […]
Cheryl Botchway’s journey in the beauty industry has been nothing short of inspiring. As the founder of MINTD BOX, she’s reshaping how people experience luxury skincare by offering them the chance to discover high-end products in a personalized way. But what inspired her to launch her first brand, and what sets MINTD BOX apart? In […]
On November 18th, 2024, Ugochinyere Opara’s birthday, YERE Beauty was launched. Ugochinyere introduced a line of lip products designed with subtle elegance and a genuine touch of everyday luxury. In our conversation, she reflects on her journey, the delicate art of balancing performance with authenticity, and her aspirations for a brand that invites women to […]
Girl! Imagine if that Valentine’s Day glam session wasn’t just a one-time thing but the start of a loyal client relationship. Sounds dreamy? Nope—it’s a smart business move. Every February, there’s a glam rush—new faces booking for date nights, Galentine’s outings, or just a flawless selfie. But why stop there? With visibility in local directories […]