Category: Blog

Apr 07
Ultimate Guide to Networking in the Beauty Industry

You know that saying, “It’s not what you know, it’s who you know”? Well, in the beauty industry, it’s both. You could be the most talented makeup artist, beauty brand owner, or content creator out there, but if nobody knows you exist, your career is moving way slower than it should be. That’s why networking […]

Mar 18
Luxury vs. Drugstore Makeup: Why Every MUA Should Know Their Dupes

Every makeup artist dreams of the perfect, fully stocked kit, but sometimes, things don’t go as planned. A few years ago, I experienced a nightmare scenario—my entire makeup kit was lost in transit, and I had less than 24 hours before a bridal booking. There was no time to panic; I had to make do […]

Mar 17
How Makeup Formulations Affects Your Skin: The Science of Cosmetics

We all love makeup and skincare, but do you really know what’s in your products? Your skin is the largest and most visible organ, so why don’t you care what you apply on it?  The science of cosmetics ensures that every cream, foundation, and serum is safe, effective, and tailored for skin health. Beyond aesthetics, […]

Mar 10
Makeup Trends for 2025: What Every Pro MUA Must Know

The beauty industry never stands still, and 2025 is no exception. Trends have been shifting for a while now, new techniques are emerging, and technology is playing a bigger role in how we approach makeup.  As a makeup artist, keeping up isn’t just important—it’s very necessary.  In this article, we’ll break down the key makeup […]

Feb 15
How to Convert Valentine’s Day One-Time Customers into Loyal Clients

Girl! Imagine if that Valentine’s Day glam session wasn’t just a one-time thing but the start of a loyal client relationship. Sounds dreamy? Nope—it’s a smart business move. Every February, there’s a glam rush—new faces booking for date nights, Galentine’s outings, or just a flawless selfie. But why stop there? With visibility in local directories […]

Feb 12
New U.S Trade Policies and Their Impact on the Beauty Business

Hey bestie, have you heard about the latest buzz in U.S. trade policy? There are some big changes underway that could affect the products you love.  For an industry that relies heavily on global supply chains for raw materials, ingredients, packaging, and finished products, these policy shifts carry significant implications. And you know what that […]

Feb 06
11 Makeup Tips for Older Women: The Ultimate Guide to Radiance in Your 40s, 50s, 60s, and Beyond

Photo by: boombycindyjoseph.com As we get older, our skin and features naturally change, and that includes how makeup sits on our face.  Fine lines, drier skin, and changes in texture are all part of the process, but that doesn’t mean we lose our beauty. It’s normal to feel like your old routine no longer delivers […]

Feb 05
Back – To – Mac: Why You Should Never Throw Away Your MAC Empties

Photo by: Rosa Rafael / Unsplash If you’re a beauty lover, chances are MAC Cosmetics has been a staple in your makeup bag. Their high-quality products, from creamy lipsticks to richly pigmented eyeshadows, have been there for every bold look and special moment. But what happens to those empty containers when you’re done? Your first […]

Jan 25
11 Makeup Mistakes That Secretly Make You Look Older

If you’ve ever looked in the mirror and thought, “Hmm, this isn’t doing what I hoped,” you’re not alone! Been there.  Sometimes, you think you’ve nailed your makeup routine, only to realize it’s making you look older. Some makeup habits sneakily add years to your face, and it’s frustrating when you can’t figure out why.  […]

Jan 21
13 common makeup mistakes that are harming your skin

You love your makeup routine, but are some of your habits quietly sabotaging your skin? Skincare is the foundation of healthy, glowing skin, yet many of us unknowingly let our makeup habits work against us. Improper makeup practices can lead to skin issues like acne, dryness, or irritation—things none of us want to deal with. […]

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