Category: The Founder’s Files

Most people only show you the glossy finish product launches, sold-out collections, and beautiful reviews. But behind every polished beauty brand is a backstory most founders rarely tell.  In this debut edition of The Founder’s Files, we’re pulling back the curtain. What happens when the dream doesn’t go as planned? We had a candid conversation […]

Starting a beauty brand can be exciting, and.. overwhelming. In 2017, I launched my own beauty brand. The products were high quality. The feedback was great. But despite all of that, I eventually had to shut it down. Not because the idea wasn’t good  but because I lacked a few key things that would’ve made […]