Tag: beauty business

When we interviewed Deji Rachel Gyamfi for BPH, she spoke with clarity about purpose, self-belief, and intentional artistry. At the time, she hinted at something new in the works. Now that vision has taken form with the launch of her beauty brand, BY DEJI RACHEL, debuting with a sixteen-shade eyeshadow palette designed for effortless, elevated […]

We recently sat down with fast rising AI artist and founder of Pandr Visuals, who uses technology to reimagine beauty and self-expression while placing Black faces and features firmly at the center of her work. In our conversation, she opened up about her journey, the challenges of working in a controversial medium, and her vision […]

There’s something special about building a beauty business and it’s beyond the gloss and glam. It’s the connection, the creativity, and that feeling of watching something you’ve built with your own hands start to bloom.  But to be honest, running a beauty brand in 2025 hits different. With trends shifting faster than TikTok scrolls and […]

Most people only show you the glossy finish product launches, sold-out collections, and beautiful reviews. But behind every polished beauty brand is a backstory most founders rarely tell.  In this debut edition of The Founder’s Files, we’re pulling back the curtain. What happens when the dream doesn’t go as planned? We had a candid conversation […]

At 17, she was braiding hair. At 18, she was unknowingly launching her first digital product. Now, years later, she’s the go-to strategist helping beauty entrepreneurs turn their skill sets into sustainable income; without burning out, overthinking, or giving into perfectionism. We sat down with Sahana, also known as @TheRealSahana, to unpack her journey from […]

So… you’re thinking of going in full-time, yeah? You’ve been side-hustling those lash sets, slaying faces on weekends, maybe even braiding or installing wigs after your 9-5, but lately, the “What if I just went full-time?” question is getting louder. It’s tempting. And for many beautypreneurs, it’s the dream. No bosses, no back-and-forth emails asking […]

Girl! Imagine if that Valentine’s Day glam session wasn’t just a one-time thing but the start of a loyal client relationship. Sounds dreamy? Nope—it’s a smart business move. Every February, there’s a glam rush—new faces booking for date nights, Galentine’s outings, or just a flawless selfie. But why stop there? With visibility in local directories […]